About
My story
My background is in software engineering, but SEO is where I've spent most of my career. I spent years at an agency working with enterprise clients — not on strategy decks, but on the tooling and data infrastructure that made serious SEO work possible.
That experience shaped how I think about search: less as a channel to manage, more as a system to understand. Most of the interesting problems in SEO aren't content problems — they're data problems. What's actually ranking, what's being crawled, what signals are being picked up, and why.
Today I work independently with teams who need that kind of rigour — research-led, evidence-based, and specific enough to act on.
Background
Technical SEO
Crawl behaviour, indexation, site architecture. Finding what's actually holding a site back.
Data & Analysis
Custom reporting, Search Console deep dives, competitive intelligence. Numbers that explain, not just describe.
AI Search
How AI systems discover, evaluate, and cite sources — and what that means for your visibility.
Ready to work together?
I take on a small number of projects at a time so I can give each one the attention it deserves.